Commercial marketing tool – Multimedia electronic digital signage
Early static advertising and marketing methods, such as leaflets, easy-mount frames, posters, cardboard, canvas, or boxes everywhere, so I want to highlight the product more effectively to attract the attention of customers, must be equipped with set of information, entertainment and advertising in one of the magic weapon – Multimedia electronic digital signage
As the saying must first sharpen his tools for an excellent work, whether a Mega Malls or a small shopping plaza, most of the shops are equipped with one or more digital signage displays to provide customers with information and entertainment in order to achieve more traffic, it can also promote their own products. In addition, the Internet developed, LED technology is mature, it is not hard to estimate that the future digital signage displays will become the new darling of the retail industry.
Future trend of Digital Signage Displays will serve world-widely.
Signage is the use of the display for the media, to provide information text, high-quality video (1080p Full HD high-definition video), animations and images. Compared to the traditional static bulletin boards, digital signage displays can display dynamic multimedia content, real-time data messaging, limited to static text, images or video carousel alone, whether it is marketing advertising, information announcements, promotion of education or entertainment, various locations can lock specific audience precision marketing, is the best platform for the dissemination of information media.
With the relaxation of mainland China Visit quotas, it steadily increased annual sales volume of Hong Kong retail market. How to seize the potential customer base? It should let product information immediately transmitted directly to the public as broad as possible. Traditional static advertising and marketing methods quite dull, has been unable to stimulate the customer’s vision, instead, dynamic advertising and real-time information, such as news, weather, stocks, etc., can cause more customer attention, trigger their desire to buy.
- retail outlets and shopping malls (way finding kiosk / directory / news display board / display wall for live show transmission…etc.,)
- restaurants and food outlets (queuing system / advertisement display / news display board / coupon and survey)
- hotels and travel agents (directory / multi-function digital signage display systems in conference rooms / advertisement broadcasting)
- medical institutions (queuing system / advertisement display / coupon and survey)